The importance of recognizing customer Needs versus Wants
By understanding the difference between a customer’s ‘wants’ versus their ‘needs’ is one of the key fundamentals to marketing and future business growth. Often what…
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Have you got what it takes to run your own business
A number of years ago I bought a copy of the e-Myth Revisited by Michael Gerber – I found the book and the whole concept…
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How to control your in box before it controls you!
Back in the days the only ways to communicate with another person was by meeting them face to face, calling them over the phone, sending…
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