Marketing is evolving so quickly companies are finding it almost impossible to keep up with trends and changes. Online Marketing and Social Media are the new kids on the block and far too important to just let happen in an uncontrolled manner. Marketing or the lack of is the Number 1 priority of savvy Business Owners and keeping them awake at night.
At KENT Consulting we will help you to identify which options will generate the most effective results for your business. We have developed a World Class e-Learning Marketing System with tools, resources and support to deliver marketing techniques, lead generation and sales, quickly and cost effectively. We have the expertise and capability to direct and manage all your marketing and social media needs from strategic planning, PR and communications, through to marketing, advertising, branding and design.
Most companies do not understand what marketing really does – its sole purpose is to capture the attention of the target market and to ensure they make a decision to buy your product or service through a strategic approach as against tactical. We will help you determine your Market Dominating Position, ideal client profile while developing your marketing strategy and implementation to ensure you dominate your marketplace and competitors.
Effective Marketing is all about good strategy, strong tactics and communicating with the right target market effectively and efficiently – good Marketing delivers value and return on investment and is not just a ‘nice to have’ activity which can be switched on and off on a whim!
When it comes down to branding and design we have the expertise and capability to make your brand rock by creating a memorable brand experience. Whether you are just starting out or an existing business in need of a reboot, we are here to ensure your brand strategy and design management is a complete success.
A true brand is a statement of trust, commitment and a promise, creating a relationship between the business and its customers. Get your brand right and it will add significant value and competitive advantage to your business. Get it wrong and it could be terminal.
Your brand is your guiding light, your Northern Star. It is what orientates your business and your employees in every decision they make. It should be why they joined your business in the first place.
Peter Drucker, management pioneer, writer and consultant summed up the importance of marketing brilliantly: ‘The aim of marketing is to make selling superfluous’