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The importance of recognizing customer Needs versus Wants

By understanding the difference between a customer’s ‘wants’ versus their ‘needs’ is one of the key fundamentals to marketing and future business growth. Often what…

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The secret to success

We all read motivation books and blogs on the Secret to Success but there is one thing that I have learned is that ‘those who…

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Have you got what it takes to run your own business

A number of years ago I bought a copy of the e-Myth Revisited by Michael Gerber – I found the book and the whole concept…

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How to control your in box before it controls you!

Back in the days the only ways to communicate with another person was by meeting them face to face, calling them over the phone, sending…

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How to turn Prospects into Loyal Customers

So your lead generation and marketing campaigns are finally showing results, people are checking out your site and sending or calling you for more…

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Kick start your marketing

When it comes down to marketing there are some important start up steps you need to take to get and keep new customers. 1….

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Marketing secrets – tell no one!

The three fundamentals of marketing are…have something good to say, say it well and say it often. Let’s take a quick look at the first…

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10 Quick ways to improve your marketing in 2016

Most business owners that I know are very good at what they do, but when it comes to other aspects of running a business, such…

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Being a Business Owner can be lonely – but what can you do about it?

Ask any business owner and they will tell you that owning and running a business can be a lonely and desolate place. You cannot expect…

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