Posts In: Sales

The importance of recognizing customer Needs versus Wants

By understanding the difference between a customer’s ‘wants’ versus their ‘needs’ is one of the key fundamentals to marketing and future business growth. Often what…

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How to turn Prospects into Loyal Customers

So your lead generation and marketing campaigns are finally showing results, people are checking out your site and sending or calling you for more…

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Kick start your marketing

When it comes down to marketing there are some important start up steps you need to take to get and keep new customers. 1….

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Is your business ready for the economic upturn?

For many people the recession that we are finally seeing the back of brings only thoughts of despair and disappointment through lost businesses and personal…

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Integration of Sales and Marketing functions has never been more vital

Marketing and sales “alignment” remains a hot topic among B2B marketing and sales professionals. Many people on “both sides of the aisle” now recognize that…

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It’s all about the numbers or lack of………

It never ceases to amazes me when I ask a Business Owner about how many clients they have and how often they do business with…

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